MarkMaynard.com interviews Dug Song on ArbCamp

!http://markmaynard.com/skins/custom/img/MMpic.gif|align=right!http://markmaynard.com/?p=108

MarkMaynard.com interviews Dug Song on ArbCamp

I don't like interviews, but here goes.

MM: What's ArbCamp?

ArbCamp is an unconference for Ann Arbor geeks of all stripes (tech, art, music, science, biz, etc.) - an informal but intense meeting where the schedule is built by its participants. Every attendee is expected to lead or actively participate in discussions, or otherwise contribute to the event in some way - there are no spectators. ArbCamp's goal is to accelerate the process of community formation by quickly and meaningfully connecting people through their shared passions and diverse interests.

For tech geeks (esp. those from the Unix community), this is culturally familiar as the evolution of the ameoba-like "hallway track" into self-organized "Bird of a Feather" (BoF) sessions at traditional conferences, now formalized and branded as BarCamp events (just as "Work-In-Progress" (WIP) sessions became "lightning talks", and now Pecha Kucha and O'Reilly Ignite events). This basic collaborative meeting format has been used by many groups decades before BarCamp, though - see "Open Space Technology" for some history...

MM: Would someone who isn't necessarily technically inclined, like myself, be welcome?

Absolutely! A central tenet of such events is that whoever shows up is exactly who should be there - and that the participants decide the sessions to be held, not the organizers. Even highly technical barcamps tend toward topics of broader community interest because of this.

MM: I know last time someone attempted a "barcamp-esque" event in Ann Arbor there was a lot of controversy due to the fact that, unlike other barcamps being held around the United States, there was a somewhat set agenda, people were charged to participate, and people weren't allowed to stay overnight. Did you think that criticism was legitimate? And, if so, how's it been addressed this year?

The criticism seemed to be more around having a specific theme for the event (potentially alienating those who couldn't connect with "publishing" as a topic), and the pricey admission for a high-profile keynote speaker imparting "expert" wisdom - elements of traditional conferences that unconferences were developed as a reaction to. I'll defer to Andrew Turner on this one - he's another friend that left Ann Arbor early this year after starting his company here (Mapufacture, recently acquired in August by FortiusOne):

• http://highearthorbit.com/arbcamp-unconferences-and-the-appropriate-uses-of-a-community-brand/

We've addressed it this year by organizing the event with only 4 weeks' notice. The less organized the event, the more inviting it can be for everyone to help shape it. I hope. Now, it's just a race to get the word out, and motivate people in our community to get involved.

MM: I know that you, having watched a lot of geek friends leave the area over the years, have kind of made it a personal mission to build a geek infrastructure here in southeast Michigan capable of sustaining geek culture. I think it's incredible work you've been doing lately, and I wholeheartedly endorse it, but I worry that, in spite of the huge University presence, we might be too small of a metro area to keep good people. And here's my question... Are there any models out there? Are there any cities of our size that have gotten the critical mass to become "geek sticky"? Austin has 740,000 people. Portland has 550,000 people. Madison has about 225,000. Ann Arbor has around 114,000. Ypsilanti has 22,000 more. It is possible given those numbers?

Yes! Look at the vibrant startup / geek scene Brad Feld catalyzed and cultivated over in Boulder, CO (another old hippie University town comparable to Ann Arbor in many ways). Boulder is now an exciting, bonafide destination for smart, entrepreneurial geeks:

• http://www.american.com/archive/2008/september-october-magazine/start-up-town

How did this happen? As David Cohen notes, "a UFO didn't land in Boulder and drop off VCs", and it's not just the skiing. They built a geek/tech community through a lot of grassroots organizing, community-building, and direct mentorship:

• http://www.globalnerdy.com/2008/11/14/david-cohen-at-startup-empire-boulder-and-techstars/

This is the kind of fun environment that attracts and supports smart, entrepreneurial geeks. Case in point: recent UM grads Jeff Powers and Vikas Reddy started a company (Occipital) last year in Ann Arbor, moved it to Beaver Island, MI (!) , then to New York City, and then finally landed in Boulder this summer after I pointed them to the phenomenal TechStars accelerator and community:

• http://venturebeat.com/2008/09/23/at-techstars-twelve-teams-show-that-boulder-co-can-produce-some-fantastic-tech/

Smart, entrepreneurial geeks can take their ideas and ultralight software startups anywhere they want. They can also raise money anywhere they want. They choose to go to Boulder for the geek culture and close-knit startup community. In their own words:

• http://www.dynamittechnologies.com/blog/?p=111
• http://occipital.com/blog/2008/09/27/live-better-work-in-boulder/
• http://www.contentious.com/2008/04/17/the-cup-the-cool-boulder-geek-hangout/

Another example - Evan Cooke recently finished his PhD here, and decided to build a startup with some other monkeys. They're now working remote between SF and Seattle. I recently saw him at a UM Tech Transfer event celebrating innovation, where he exhibited a system he built with Jon Oberheide using some of my open-source code, which they're also using for his startup, Twilio:

• http://www.techcrunch.com/2008/11/20/twilio-powerful-api-for-phone-services-that-can-recreate-grandcentral-in-15-lines-of-code/

He could have stayed. Not that I'm bitter about it or anything, after bugging him for years to do a startup here. I will simply drug him at the monkey Thanksgiving in Palo Alto next week and drag him back in a gunny sack.

From my experience in the open-source community, I know that you need critical mass, but the sheer number of people isn't the most important factor - it's a matter of getting the right people involved, or in actively acculturating the people you have to the behaviors and attitudes that build a foundation for growth (reaching out, mentoring, never underestimating people, failing fast, etc.). Geeks are basically hardwired to learn from each other, but they can be horrible about taking responsibility for their own social lives (just ask my wife) - so we can't just hope that connections here and there eventually form into the social fabric of a community. Hope is not a strategy. We have to make it happen, and catalyze the process through events and platforms that force geeks to meet, inspire, and connect with each other.

And such events aren't hard. Regular social mixers over coffee, breakfast, lunch, or drinks? Informal geek show-n-tell presentation nights? We just need people to step up and organize things - students included. Do we really need outsiders to help introduce us to each other? Or to hold a night at the bar? Here's a brilliant Boulder geek event (and startup company) centered around Geeks Who Drink...

MM: Regardless of whether we can create a self-sustaining technology community on the order of those seen in entrepreneurial hotbeds, I think it's necessary to improve the infrastructure we have. We might not be able to keep everyone who graduates, but we can certainly do more. What, in your opinion, needs to happen? Do we need more early stage venture money? Do we need more social events?

We need more innovation, starting at the University level. The Media Union was supposed to be our answer to the MIT Media Lab, or UT Austin's ACTLab, but somehow devolved into a glorified 24/7 library and computer lab. We need to promote hacker culture here - UT Austin even offers courses on this - to teach young geeks how to innovate (failing fast, rapid iteration, testing reality, etc.). I am indebted to Peter Honeyman and the good folks at UM's beleaguered island of hacker culture, CITI, for sheltering me after my first startup experience (Anzen) to prepare me for my second (Arbor Networks). Open-source student groups like MESH used to produce excellent hackers, but I don't hear of many campus groups innovating and mentoring each other like this anymore. I mostly hear of top-down, bureaucratic bounty programs for undergrad projects that are good while they last, but fizzle out after a term.

For young hackers, the University offers some support, but little guidance. And almost no connection to the wider tech community in the area, leaving students little choice but to leave UM's nest to find their flock elsewhere.

In terms of infrastructure and environment, a big problem we face is the lack of anchor employers. When you do a startup in the Bay Area, you do so knowing you can fallback on Yahoo, Google, Cisco, etc. - and with non-competes illegal in California, there's almost no reason not to try (in fact, with standardized acquisition strategies at companies like Cisco, I know folks who have serially spun out companies to sell back to the mothership, successfully). But I believe this could be overcome if there were simply enough startups going in the area, and enough innovation to keep driving it. Access to seed capital certainly helps - but while there's some money here, the risk profile and focus of local investors often doesn't align with tech entrepreneurs who can simply find funding elsewhere.

Another environmental issue is our lack of enabling spaces. Geek watering holes. Hackerspaces. For example - in 2006, Paul Boehm (aka enki, or for security folks, the notorious typo from Team TESO) started a hackerspace called Metalab in downtown Vienna, Austria - not exactly a hotbed of geeks and new technology development. But such enabling spaces attract people who want to spend their free time actually making things (see Brooklyn's NYC Resistor, Philly's Hacktory, etc.) - and sometime those things end up being companies. Last year, Paul joined an angel group to spin up an accelerator based on Paul Graham's famous YCombinator model, and called it YEurope, which has now spun out Soup.io and Mjam, among other projects, out of their little geek space.

When local geeks want to hang out to hack on software, where do they go? Coffeeshops and breweries. Hardware hackers and makers? To private machine shops, garages, basements. Is this really the best we can do? There is a huge town / gown divide between geeks here - you rarely see students at local user group meetings, and you rarely see non-students at events on campus. I believe this is partially an issue of space - where do you hold an event that attracts both? I'd love to figure this one out.

In terms of culture, we need to celebrate the successful startups we've had in town, and mentor many more. We need to get out of the mindset that a little seed money and business training will fix everything. These things are certainly necessary, but not sufficient. We need to foster the kind of explosive innovation that emerges from the chaos of a real geek community, to celebrate the people who actually invent and make things. If we don't figure out how to support and value technical innovation, it will continue to leave.

This is the mission of http://a2geeks.org - and we invite everyone with a vested interest in keeping smart geeks here to join us.

MM: Any other words for the readers of MM.com?

You should really try the gizzards at Mary's Fabulous Chicken and Fish over on Packard. I swear, it is a near-religious experience.

Also, if you don't completely hate youth and fun, come show your support for the Ann Arbor Skatepark as we discuss the MOI and Fund Agreement with City Council to be voted on:

Thanks, Mark!